PSYCHIC – A POTENTIAL NICHE FOR GEN Z

If you’ve been surfing on social networking sites like Instagram, Facebook, or Tiktok recently, you’ve probably heard the term “Gen Z”. As a generation that grew up in a highly developed digital world, most people in this generation are exposed to and acquainted with the Internet at a very young age. This is a generation that appreciates individuality, so personalized products that allow people to show their uniqueness are quite appealing to them. Because of these reasons, they are a large prospective customer for the eCommerce market, particularly the print-on-demand business model.

So, what exactly is Generation Z? Why should sellers focus their marketing efforts on this generation, and how can they attract people of this age? Gearment will answer all of the above questions in this blog. Keep on reading if you want to skyrocket in sales with those who are dominating the Internet!

What is Gen Z?

Gen Z is like Gen X, Gen Y is a term used to describe a demographic group. Those who were born between 1995 and 2012 are called Generation Z. They are the generation after Millennials (Gen Y) and preceding Generation Alpha (α), and are frequently the children of Generation X.

Because most members of Gen Z have been exposed to and used technology since childhood, they are particularly responsive to new ideas via social media platforms such as Facebook, Google, Youtube, Instagram, etc. Born in the era of Internet development so Gen Z is considered as the citizen of the internet world, most new trends in society are created by people of this generation.

There are around 2.6 billion Generation Z people worldwide, accounting for roughly ⅓ of the population. In Vietnam, the Gen Z population is estimated to be at 15 million people, representing approximately 25% of the workforce. Although they do not occupy the majority of the population and are primarily students, Gen Z is having a significant impact on today’s consumption. They will most likely make or have a direct influence on their family’s purchasing decisions.

Gen Z – The spiritual generation

Gen Z is often known as the “spiritual generation.” The rapid development of social networking platforms makes it easier to find the insights of this group of people. If you pay attention, you can see content related to spirituality such as tarot fortune-telling, zodiac signs, and so on… always receive a high level of interaction from the Gen Z community.

In addition to the benefits of living in the digital age and receiving a significant amount of information every day, young people in this community are also the ones most affected by the Internet’s negative side. According to an American Psychological Association report, up to 91% of this generation’s young people have suffered at least one depression. Therefore, psychic contents are like tranquilizers and spiritual support for their souls.

Aside from the contents on social media, the products following this theme also gain a lot of attention. Millions of likes and shares are the most conclusive evidence that spirituality can become an ideal niche for this community.

What products should you list with this niche to maximize revenue?

1. T-shirt

T-shirt is a popular product all year round due to its flexibility of uses, it is also an essential item in everyone’s wardrobe. The global print on demand t-shirt market is valued at $39 billion in 2021, and it is predicted to rise even more as a result of the emergence of new shopping habits after the Covid-19 pandemic. The combination of this print on demand industry staple with psychic niche will certainly bring you massive profits.

1. Hoodie 

Hoodies are one of the most popular apparel items among Gen Z. In reality, you don’t have to worry that hoodies will only sell well during the winter. If you walk through the hallways of high schools or universities, you’ll always see young people wearing hoodies even in the middle of summer. The reason for this is that, in addition to the comfort that hoodies bring, some schools have a uniform policy, but students are free to choose their own outerwear, so hoodies allow Gen Z to show their style.

2. Cloth face mask

The cloth face mask market is valued at 1.7 billion USD in 2020 and is expected to grow with a 23.5% CAGR to USD 8.8 billion by 2026. The Covid-19 pandemic has had a positive impact on sales of this item., and w While the epidemic is still complicated, face masks will undoubtedly remain a best-selling product. Sellers can try listing this item with creative zodiac designs to attract Gen Z customers.

3. Mug

Mugs are one of the best-selling print on demand products, second only to t-shirts in popularity. With a low base cost and less risk of competitors than the t-shirt market, this is an excellent opportunity for sellers to enter this potential market. The global growth of the green living trend, particularly among young people, has resulted in the formation of new consumer behavior. To protect the environment, people reduce their use of disposable plastic cups and eventually switch to utilizing personal cups. Taking advantage of this new trend will help you attract more prospective customers.

Popular design ideas for this niche

1. Astrology 

When it comes to this niche, the zodiac is undeniably the hottest topic. People believe that their zodiac sign has a significant impact on their personalities and life. Products with zodiac designs always sell well because people often like to buy everything relating to their zodiac sign, believing that using these products will help them exhibit their zodiac pride.

1. Tarot

According to Google Trends data, the search volume for the keyword “tarot” has always been at a high and consistent level throughout the year, indicating that people are particularly interested in this topic. Tarot-related products are also trendy, therefore offering print on demand items with tarot-themed artwork is never a bad idea.

2. Motivational quotes

• Whatever is good for your soul, do that.
• Manifest the good things!
• The truth is in the tarot card.
• Tomorrow will be better, just claim it.

That’s all you need to know about this psychic niche. This is an interesting and novel niche but has enormous potential that you should not overlook. Hopefully, everything Gearment has discussed above will assist you in engaging Gen Z customers and optimizing your revenue.